The Inspire Story
The client, who are an award-winning business and tax advisory firm, with a focus on entrepreneurs, wanted to tell their story. The animation premiered at their annual Entrepreneurs’ Conference and is used to promote and explain Inspire to new clients and internally to new staff.
Animated chapter title then zooms in to the location of the Inspire offices
The office location is shown on the UK map and highlights the many entrepreneurs they advise
Inspire have a foundation of guiding principles they call their Essence, Spirit and Beliefs and it was important to illustrate these in the video
This zen dude is living the Essence, Spirit and Beliefs
Example of kinetic typography
Data visualisation – demonstrating Inspire’s excellent NPS score
Inspire hold an Entrepreneurs’ Conference regularly
Inspire logo sting
Character design & colour palette
Working with the existing Inspire blue and grey I introduced a complimentary yellow to the animation
Character head rig set-up
MORE PROJECTS
HOW DOES LIFE WORK?
Online training course
ZENDA
Shipping solution for global ecommerce
THE INSPIRE STORY
Setting out the objectives of a business advisory firm